Quote:
Originally Posted by SCOTT26
As a company and indeed a business we talk to many throughout the industry.
Just because we talk to them does not mean we make a deal with them.
But we have spoken to a few sports car manufacturers to project certain discussion on which could be shared or indeed be a beneficial proposal.
We have recently begun a strategy at BMW under the guise of "Gene Sequencing" in order to integrate further products through proposal into gaps of the brand. Which we can count the BMW M2, BMW M4 GTS, BMW X7 and BMWi5 as part of this strategy but also the BMW 9er our Maybach rival proposal for late 2018,early 2019 which will share innovation with the next generation of RR models.
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Please do not make a 9'. There is no room for it in the BMW range and really you should push RR to conspire closing the prices gap it has with its rivals.
As for a super car; I believe the opportunity to wow has passed and you need to look for other directions. The BMW sports coupe range really needs a serious look and contenders with proper product substance and style to bring them inline with you your German rivals like 911, AMG GT and R8 and in smaller 4 series segment as well.