Quote:
Originally Posted by clbmw
Yup but when over 50% of UK buyers purchase M Sport (which is about as diluted as you can get) the chances of ///M meaning just that is slim. I don't know why they didn't go down the 'is' route or call it 's' or 'p' or something other than M but that's what sells so I suppose I do know why.
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Because 90% of the general public can't distinguish between an i, ci, is and xi whereas everyone knows M. So if you're the type that cares to show off your car, you'd much rather have M over 'is'