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Yep, I agree. This entry model doesn't have anything to say about what BMW used stand for at all. Is it the "Ultimate Driving Machine"? or is it the future "Efficient Dynamics" concept? This model doesn't have any unique selling point, it's just about how cheap we can build an entry level BMW without putting any thought into their long term strategies.
They are diluting their own brand, the M badge, and everything. In 5 years time, they will be just like Ford. Very disappointing.
Last edited by dchao; 11-05-2012 at 12:41 PM..
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