Quote:
Originally Posted by ENINTY
If you want a track car, then buy a used regular 3-Series for $30K, and buy a used Elise for $30K and track it.
"M" stands for Marketing, or maybe machismo...
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Ok but imagine if BMW did make M cars as proper track cars. Who would buy them? And what cars would they be competing with? Is it a market in which BMW could make a lot of money? Meanwhile, what would BMW offer in competition to, say, an Audi RS car, if it were not an M car? Would they leave that market all together?
BMW are making cars for today's Market, not the market of 20 or 30 years ago. So yes, M is a marketing tool, but what do we expect? Given the history and strength of the brand, would we really expect BMW not to use it to promote their cars?
At the end of the day, BMW is out there to offer products that people want to buy. So M stands for the only thing it can be in today's world, based on the kind of cars that people want.
Does that mean the M brand has changed since the M1? Absolutely. Is that a bad thing? If you think it is, were you really looking for a modern M car anyway?
If the track is your thing, get a nice 3er for everyday and keep a proper track car in the garage. If you want an entertaining fast car with prestige that's a symbol of your affluence but yet can still be used everyday, buy an M car.