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      11-18-2011, 08:22 PM   #1
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An Interview with Adrian van Hooydonk on F20 1 Series Design

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An Interview with Adrian van Hooydonk on F20 1 Series Design
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Video featuring an interview with Adrian van Hooydonk, Senior Vice President BMW Group Design about design and the new BMW 1 Series in particular.




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      11-18-2011, 09:24 PM   #2
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OMG.... he's favorite part of the car is the headlamp..... now we know who's fault it is...
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      11-18-2011, 10:15 PM   #3
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Quote:
Originally Posted by pikcachu View Post
OMG.... he's favorite part of the car is the headlamp..... now we know who's fault it is...
Yeah I feel you! I think right now BMW is working hard trying to make people like those new headlamps (considering the general negative reception it got). I'm sure it's no accident he mentioned this was his favourite part of the car...BMW marketing team is at work!
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      11-19-2011, 03:15 AM   #4
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I love the 3 door even though there is little to yet look at.
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      11-19-2011, 09:33 AM   #5
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There's an un-edited version in which he said "oh, i fucked up the headlights, my bad"

;-)
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      11-19-2011, 10:09 AM   #6
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rubbish. once you see the car in metal those headlights make sense. photos don't do them justice
So everybody across the pond thinks the coupe will have the same headlights?
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      11-19-2011, 11:36 AM   #7
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Quote:
Originally Posted by Sol01 View Post
Quote:
Originally Posted by speedfan View Post
There's an un-edited version in which he said "oh, i fucked up the headlights, my bad"

;-)
rubbish. once you see the car in metal those headlights make sense. photos don't do them justice
In metal, the overall design, including the controversial headlamps, looks very cool both in and out.

Personally I don't mind the 5GT-inspired headlights; just thank god they did not copy the tail of the GT, that's ugly.
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      11-19-2011, 05:27 PM   #8
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The F20 design is very polarising. Either you hate it or you accept it.
To me it's a matter of character. It is a close to perfect car for it's class. The only wrong thing this car has done is not having it's eyes corrected by plastic surgery. Instead it chose to stand out full of self confidence. Showing character. I love it for that if not exactly for the one-of-a-kind eyes.

Another example: The X6 is a car that easily can be hated: Not pretty. Too fat. Too little space. Too high consumption. A beast. So damn politically incorrect. But tons of character. I love it.

When it comes to my own baby the 6-series F12 i must admit that I fell in love with the shear beauty of the design. Just to make you understand i'm not totally nuts!
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Last edited by Superspeed; 11-21-2011 at 02:48 AM.
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      11-19-2011, 06:56 PM   #9
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Quote:
Originally Posted by VincentMorin View Post
Quote:
Originally Posted by pikcachu View Post
OMG.... he's favorite part of the car is the headlamp..... now we know who's fault it is...
Yeah I feel you! I think right now BMW is working hard trying to make people like those new headlamps (considering the general negative reception it got). I'm sure it's no accident he mentioned this was his favourite part of the car...BMW marketing team is at work!
Thx, true words on this!
BMW spend money on research, not on marketing-fixing a messed up design after building it.
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      11-19-2011, 10:05 PM   #10
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Now F12 is universally beautiful. today I went to my BMW dealer after he called me. they have special offers for new 116i sport at 7.1% APR for the 4th quarter of 2011. he had an Alpina white 120d sport in showroom and it looked really good. but the real star in that showroom was the new 6 series coupe M sport in silver
geez 7.1% APR ?? dang that is high....

no wonder the eurozone is blowing up LOL
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      11-20-2011, 02:13 AM   #11
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I just waste 3 minutes & 15 seconds of my life!
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      11-20-2011, 08:34 AM   #12
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It's basically proper proportion.
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      11-20-2011, 08:59 AM   #13
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Ive seen in the flesh on the street several times and i like the whole package...until i get back to the front.

its not that the headlights on their own are an ugly design (I like the headlights) Its just the headlights dont work on the 1 series. On a different car I can see them looking good.




And does this surprise you? I mean Von Hoydonk is the man that designed the Bangle Butt.
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      11-20-2011, 11:09 AM   #14
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They should have a head of design for each series.
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      11-20-2011, 12:47 PM   #15
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Quote:
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High ? they normally charge around 12 %
Wow... here people in the US complain when they get 2.9% LOL

Here it also depends on your credit score... so it varies from person to person but 11% thats steep...

on a 4 year loan you probably end up paying like 30% in interest alone...

Definitely worth to pay cash if you have the money
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      11-20-2011, 12:53 PM   #16
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+1

I don't think the headlights are ugly either standalone...
But they look terrible on most pictures of this car....

If they had just put them 2inches closer to the grill and lowered them a bit, it wouldn't look like they are sticking to the sides of the car like it does now...


Quote:
Originally Posted by BrokenVert View Post
Ive seen in the flesh on the street several times and i like the whole package...until i get back to the front.

its not that the headlights on their own are an ugly design (I like the headlights) Its just the headlights dont work on the 1 series. On a different car I can see them looking good.




And does this surprise you? I mean Von Hoydonk is the man that designed the Bangle Butt.
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      11-20-2011, 03:59 PM   #17
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The only reason 1 series look ugly is to make 3 series look good.
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      11-20-2011, 05:57 PM   #18
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there is a certain truth to that. but my problem is the 3 ser is now bigger i think than a E39 5 ser. My daily drive is a E46 3ser. 11 years old. I would like to swap it for a new one but the 3er is just too big for my office parking space and the 1 simply too ugly. I honestly believe I would take a step down trading my perfect E46 for a new 1ser.
This is my thoughts also. Although the new 3 is getting rave reviews, it just has grown in size. When the coupe arrives and it is just perfect, I might change my mind, but I was REALLY hoping for a great looking 2 coupe.
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      11-20-2011, 06:47 PM   #19
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I study car design and i really have no idea why the bms are getting so ugly.. in my opinion i thinm because they are trying to bring back the sharknose seen in various concepts like the m1 hommage, bmw i8 concept etc its like slowly mixing and matching all sorts of shapes and hope for the best.. audi however everything looks the bloody same. Bmw is just plain ugly lately, if they would just sort that front end out rather than mashing everything together! Very unique design and like one said, full of character, but aesthetically pleasing at first glance? No. Same with the f30. But thats just me.
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      11-20-2011, 09:35 PM   #20
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OMG.... he's favorite part of the car is the headlamp..... now we know who's fault it is...
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      11-21-2011, 02:11 AM   #21
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My favorite part of the 1 series...

I really like the roundel on the front of the car, it is round and flat, we call it a flound in the design department, we laughed so hard I had milk squirting out of my nose.

It was a good week


Jack Handey, Deep Thoughts

Last edited by Glim; 11-21-2011 at 04:30 AM.
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      11-21-2011, 03:20 AM   #22
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Quote:
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I study car design and i really have no idea why the bms are getting so ugly..
I think the Bangle periode brought us more chaotic lines than now under vH.
The funny thing is that the new model lines differ (IMO) from esthetic perfection (F10) to pieces of discussion (F20). I call it having character though, not being ugly.
Me be they try to challenge the audience and invite to a dialogue......?
At least the design department of BMW does not bore us like they do at Audi.
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