An Interview with Adrian van Hooydonk on F20 1 Series Design - BMW 1-Series Forum (F20) 135i

Jason · 11-18-2011, 08:22 PM

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An Interview with Adrian van Hooydonk on F20 1 Series Design

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Video featuring an interview with Adrian van Hooydonk, Senior Vice President BMW Group Design about design and the new BMW 1 Series in particular.

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pikcachu · 11-18-2011, 09:24 PM

OMG.... he's favorite part of the car is the headlamp..... now we know who's fault it is...

VincentMorin · 11-18-2011, 10:15 PM

Quote:

Originally Posted by pikcachu

OMG.... he's favorite part of the car is the headlamp..... now we know who's fault it is...

Yeah I feel you! I think right now BMW is working hard trying to make people like those new headlamps (considering the general negative reception it got). I'm sure it's no accident he mentioned this was his favourite part of the car...BMW marketing team is at work!

red-sauerkraut · 11-19-2011, 03:15 AM

I love the 3 door even though there is little to yet look at.

speedfan · 11-19-2011, 09:33 AM

There's an un-edited version in which he said "oh, i fucked up the headlights, my bad"

;-)

BMWDAD · 11-19-2011, 10:09 AM

Quote:

Originally Posted by Sol01

rubbish. once you see the car in metal those headlights make sense. photos don't do them justice

So everybody across the pond thinks the coupe will have the same headlights?

Sonnig · 11-19-2011, 11:36 AM

Quote:

Originally Posted by Sol01

Quote:

Originally Posted by speedfan

There's an un-edited version in which he said "oh, i fucked up the headlights, my bad"

;-)

rubbish. once you see the car in metal those headlights make sense. photos don't do them justice

In metal, the overall design, including the controversial headlamps, looks very cool both in and out.

Personally I don't mind the 5GT-inspired headlights; just thank god they did not copy the tail of the GT, that's ugly.

Superspeed · 11-19-2011, 05:27 PM

The F20 design is very polarising. Either you hate it or you accept it.
To me it's a matter of character. It is a close to perfect car for it's class. The only wrong thing this car has done is not having it's eyes corrected by plastic surgery. Instead it chose to stand out full of self confidence. Showing character. I love it for that if not exactly for the one-of-a-kind eyes.

Another example: The X6 is a car that easily can be hated: Not pretty. Too fat. Too little space. Too high consumption. A beast. So damn politically incorrect. But tons of character. I love it.

When it comes to my own baby the 6-series F12 i must admit that I fell in love with the shear beauty of the design. Just to make you understand i'm not totally nuts!

pow · 11-19-2011, 06:56 PM

Quote:

Originally Posted by VincentMorin

Quote:

Originally Posted by pikcachu

OMG.... he's favorite part of the car is the headlamp..... now we know who's fault it is...

Yeah I feel you! I think right now BMW is working hard trying to make people like those new headlamps (considering the general negative reception it got). I'm sure it's no accident he mentioned this was his favourite part of the car...BMW marketing team is at work!

Thx, true words on this!
BMW spend money on research, not on marketing-fixing a messed up design after building it.

pikcachu · 11-19-2011, 10:05 PM

Quote:

Originally Posted by Sol01

Now F12 is universally beautiful. today I went to my BMW dealer after he called me. they have special offers for new 116i sport at 7.1% APR for the 4th quarter of 2011. he had an Alpina white 120d sport in showroom and it looked really good. but the real star in that showroom was the new 6 series coupe M sport in silver

geez 7.1% APR ?? dang that is high....

no wonder the eurozone is blowing up LOL

Zadjali · 11-20-2011, 02:13 AM

I just waste 3 minutes & 15 seconds of my life!

red-sauerkraut · 11-20-2011, 08:34 AM

It's basically proper proportion.

BrokenVert · 11-20-2011, 08:59 AM

Ive seen in the flesh on the street several times and i like the whole package...until i get back to the front.

its not that the headlights on their own are an ugly design (I like the headlights) Its just the headlights dont work on the 1 series. On a different car I can see them looking good.

And does this surprise you? I mean Von Hoydonk is the man that designed the Bangle Butt.

Glim · 11-20-2011, 11:09 AM

They should have a head of design for each series.

pikcachu · 11-20-2011, 12:47 PM

Quote:

Originally Posted by Sol01

High ? they normally charge around 12 %

Wow... here people in the US complain when they get 2.9% LOL

Here it also depends on your credit score... so it varies from person to person but 11% thats steep...

on a 4 year loan you probably end up paying like 30% in interest alone...

Definitely worth to pay cash if you have the money

pikcachu · 11-20-2011, 12:53 PM

+1

I don't think the headlights are ugly either standalone...
But they look terrible on most pictures of this car....

If they had just put them 2inches closer to the grill and lowered them a bit, it wouldn't look like they are sticking to the sides of the car like it does now...

Quote:

Originally Posted by BrokenVert

Ive seen in the flesh on the street several times and i like the whole package...until i get back to the front.

its not that the headlights on their own are an ugly design (I like the headlights) Its just the headlights dont work on the 1 series. On a different car I can see them looking good.

And does this surprise you? I mean Von Hoydonk is the man that designed the Bangle Butt.

Robert · 11-20-2011, 03:59 PM

The only reason 1 series look ugly is to make 3 series look good.

BMWDAD · 11-20-2011, 05:57 PM

Quote:

Originally Posted by FFPM

there is a certain truth to that. but my problem is the 3 ser is now bigger i think than a E39 5 ser. My daily drive is a E46 3ser. 11 years old. I would like to swap it for a new one but the 3er is just too big for my office parking space and the 1 simply too ugly. I honestly believe I would take a step down trading my perfect E46 for a new 1ser.

This is my thoughts also. Although the new 3 is getting rave reviews, it just has grown in size. When the coupe arrives and it is just perfect, I might change my mind, but I was REALLY hoping for a great looking 2 coupe.

beemerboy · 11-20-2011, 06:47 PM

I study car design and i really have no idea why the bms are getting so ugly.. in my opinion i thinm because they are trying to bring back the sharknose seen in various concepts like the m1 hommage, bmw i8 concept etc its like slowly mixing and matching all sorts of shapes and hope for the best.. audi however everything looks the bloody same. Bmw is just plain ugly lately, if they would just sort that front end out rather than mashing everything together! Very unique design and like one said, full of character, but aesthetically pleasing at first glance? No. Same with the f30. But thats just me.

G2G · 11-20-2011, 09:35 PM

Quote:

Originally Posted by pikcachu

OMG.... he's favorite part of the car is the headlamp..... now we know who's fault it is...

Glim · 11-21-2011, 02:11 AM

My favorite part of the 1 series...

I really like the roundel on the front of the car, it is round and flat, we call it a flound in the design department, we laughed so hard I had milk squirting out of my nose.

It was a good week

Jack Handey, Deep Thoughts

Superspeed · 11-21-2011, 03:20 AM

Quote:

Originally Posted by beemerboy

I study car design and i really have no idea why the bms are getting so ugly..

I think the Bangle periode brought us more chaotic lines than now under vH.
The funny thing is that the new model lines differ (IMO) from esthetic perfection (F10) to pieces of discussion (F20). I call it having character though, not being ugly.
Me be they try to challenge the audience and invite to a dialogue......?

At least the design department of BMW does not bore us like they do at Audi.

11-18-2011, 08:22 PM	#1
Jason Administrator Drives: E90 M3 Join Date: Mar 2005 Location: IoT Posts: 13,978 iTrader: (0)	An Interview with Adrian van Hooydonk on F20 1 Series Design BIMMERPOST NEWS An Interview with Adrian van Hooydonk on F20 1 Series Design 46 COMMENTS Tweet Video featuring an interview with Adrian van Hooydonk, Senior Vice President BMW Group Design about design and the new BMW 1 Series in particular. Share this story OTHER STORIES YOU MIGHT LIKE Welt 4.0 Meet at the BMW Welt Sibling Rivalry: BMW M235i Coupe vs M135i Hatchback M135i Owners Tour North Wales
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11-19-2011, 09:33 AM	#5
speedfan Major Drives: BMW Join Date: Dec 2010 Location: HCM City Posts: 1,092 iTrader: (2)	There's an un-edited version in which he said "oh, i fucked up the headlights, my bad" ;-) __________________ My e90 Frozen Grey. Dry CF Roof. Vorsteiner Double Sided CF Boot Lid. OSS. BMW Performance Aero Kit. BMW Performance CF Diffuser Cover. BMW Performance CF Trim. Robson Design Steering Wheel. Advan RS. Michelin PSS. H&R Touring Cup Kit. BMW Performance Brakes. Eisenmann Race Rear Muffler. ESS Directflash

11-19-2011, 05:27 PM	#8
Superspeed Captain Drives: 640i, 120d, Cooper S Join Date: May 2011 Location: Oslo, Norway Posts: 855 iTrader: (0) Garage List 2005 Mini Cooper S [0.00] 2012 BMW 120d F20 [0.00] 2012 BMW 640i F12 [0.00]	The F20 design is very polarising. Either you hate it or you accept it. To me it's a matter of character. It is a close to perfect car for it's class. The only wrong thing this car has done is not having it's eyes corrected by plastic surgery. Instead it chose to stand out full of self confidence. Showing character. I love it for that if not exactly for the one-of-a-kind eyes. Another example: The X6 is a car that easily can be hated: Not pretty. Too fat. Too little space. Too high consumption. A beast. So damn politically incorrect. But tons of character. I love it. When it comes to my own baby the 6-series F12 i must admit that I fell in love with the shear beauty of the design. Just to make you understand i'm not totally nuts! __________________ "Never a boring car" Some X'es: BMW Z3 2.8, DeTomaso Pantera, Porsche 928s, BMW 732i, BMW 323i, BMW 2002 Last edited by Superspeed; 11-21-2011 at 02:48 AM.

11-20-2011, 08:59 AM	#13
BrokenVert Extremist Opinion Fighter Drives: Topless Electric Boogaloo Join Date: Apr 2009 Location: Fahrvergnügen Posts: 9,430 iTrader: (0)	Ive seen in the flesh on the street several times and i like the whole package...until i get back to the front. its not that the headlights on their own are an ugly design (I like the headlights) Its just the headlights dont work on the 1 series. On a different car I can see them looking good. And does this surprise you? I mean Von Hoydonk is the man that designed the Bangle Butt. __________________

11-20-2011, 03:59 PM	#17
Robert Major General Drives: 135i, current is350 Join Date: Aug 2005 Location: Socal Posts: 6,765 iTrader: (1)	The only reason 1 series look ugly is to make 3 series look good. __________________ - There's nothing in my pocket other than knives and lint

11-18-2011, 09:24 PM	#2
pikcachu Private Drives: not to bad Join Date: Jul 2011 Location: undisclosed Posts: 70 iTrader: (0)	OMG.... he's favorite part of the car is the headlamp..... now we know who's fault it is...

11-19-2011, 03:15 AM	#4
red-sauerkraut . Drives: m-car / x-car Join Date: Oct 2007 Location: northern hemisphere Posts: 2,749 iTrader: (0)	I love the 3 door even though there is little to yet look at.

11-20-2011, 02:13 AM	#11
Zadjali Private First Class Drives: 2007 Crimson E92 Join Date: Apr 2006 Location: Sultanate of Oman Posts: 197 iTrader: (0)	I just waste 3 minutes & 15 seconds of my life!

11-20-2011, 08:34 AM	#12
red-sauerkraut . Drives: m-car / x-car Join Date: Oct 2007 Location: northern hemisphere Posts: 2,749 iTrader: (0)	It's basically proper proportion.

11-20-2011, 11:09 AM	#14
Glim Captain Drives: 2006 330i Join Date: Jun 2011 Location: Victoria, BC Posts: 771 iTrader: (0)	They should have a head of design for each series.

11-20-2011, 06:47 PM	#19
beemerboy Private First Class Drives: non Join Date: Oct 2006 Location: wakefield Posts: 148 iTrader: (0)	I study car design and i really have no idea why the bms are getting so ugly.. in my opinion i thinm because they are trying to bring back the sharknose seen in various concepts like the m1 hommage, bmw i8 concept etc its like slowly mixing and matching all sorts of shapes and hope for the best.. audi however everything looks the bloody same. Bmw is just plain ugly lately, if they would just sort that front end out rather than mashing everything together! Very unique design and like one said, full of character, but aesthetically pleasing at first glance? No. Same with the f30. But thats just me. __________________

11-21-2011, 02:11 AM	#21
Glim Captain Drives: 2006 330i Join Date: Jun 2011 Location: Victoria, BC Posts: 771 iTrader: (0)	My favorite part of the 1 series... I really like the roundel on the front of the car, it is round and flat, we call it a flound in the design department, we laughed so hard I had milk squirting out of my nose. It was a good week Jack Handey, Deep Thoughts Last edited by Glim; 11-21-2011 at 04:30 AM.

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