BMW 1-Series Forum (F20) 135i - 1Addicts.com > Second Generation 1 Series Forum > 2012 BMW 1-Series Sporthatch (F20) Discussion > Music Video: The New F20 BMW 1 Series as Instrument, Regensburg Plant As Stage
Post Reply
 
Thread Tools Search this Thread
      07-11-2011, 11:13 AM   #1
Jason
Administrator
Jason's Avatar
United_States
6695
Rep
16,676
Posts

 
Drives: E90 M3
Join Date: Mar 2005
Location: USA

iTrader: (0)

Lightbulb Music Video: The New F20 BMW 1 Series as Instrument, Regensburg Plant As Stage

BIMMERPOST NEWS
Music Video: The New F20 BMW 1 Series as Instrument, Regensburg Plant As Stage
10
COMMENTS

This is the first music (industrial) film of the BMW Group. "check my machine" is a film project which has been created in a close collaboration between the BMW Group's Electronic Media Department and creative Munich artists Jonas Imbery (Gomma Records) and Mirko Borsche (Bureau mirko borsche). The Brainstormclub and Eyetrip are responsible for production.

The soundtrack was exclusively generated out of the noises of the new BMW 1 Series.





PRESS RELEASE + Expand
New methods of communication – the BMW Group presents its first music video

11.07.2011

Munich. The BMW Group and its brands BMW, MINI and Rolls-Royce stand for innovation. This has long been true of more than just the areas of design and technology. New pathways are constantly being opened up and new trends set in the field of communications. And so it is only logical that a new audiovisual approach has also been sought for communication about the new BMW 1 Series."The process of manufacturing a car is an exciting one, and so it has already been filmed many times over. As an innovative company, the BMW Group wants to show that the product also ion of a vehicle can also be presented quite differently – without the authenticity of the processes getting lost in any way", says Bill McAndrews, Head of Communication Strategy, Corporate Communications, at the BMW Group.

"check my machine" is a film project which has been created in a close collaboration between the BMW Group's Electronic Media Department and creative Munich artists Jonas Imbery (Gomma Records) and Mirko Borsche (Bureau mirko borsche). The Brainstormclub and Eyetrip are responsible for production.

The soundtrack, composed by Jonas Imbery, could also be played in the world's most popular clubs. "The appeal of the work was to develop a viable, independent, recognisable composition that only makes use of vehicle sounds, such as the blinkers, GPS voice, closing noises, seat belts, doors, safety alarm, to name but a few. The visual resolution at the end shows clearly that the percussive elements such as the bass synthesizer, the vocals and the melodies were produced by the vehicle itself."

Mirko Borsche adds: "We wanted to set a new standard, to create a unique visual language and to stand out clearly from how a classic image film looks. The aim was that the film should become an independent, artistically challenging work.

"Various visual design resources were used to transform the technical environment of the production halls into an emotional world. To separate the machines and robots from the rest of the area, we worked with selective focus, carefully targeted lighting and reflexions incorporated through crystals", explained Daniel Falk from Eyetrip.


Appreciate 0
      07-11-2011, 11:35 AM   #2
mkPOTO
Mr. Nice Says Hello
mkPOTO's Avatar
200
Rep
15,636
Posts

 
Drives: 1999 528I
Join Date: Dec 2008
Location: USA

iTrader: (23)

Garage List
very cool
__________________

EVOLVE E600 BMW E92 M3
Appreciate 0
      07-11-2011, 12:25 PM   #3
DriveHard
Lieutenant Colonel
DriveHard's Avatar
Colombia
26
Rep
1,970
Posts

 
Drives: 128i M-Sport
Join Date: Aug 2010
Location: Long Island

iTrader: (0)

Sorry but not feeling it.. pretty lame.. what was the deal with the view thru a prisim with the rainbows most of the video???
__________________
'11 128i M-Sport Pkg, Sport Susp., 6AT w/paddles, BMW Perf CAI,Charcoal Filter Delete, BMW Perf. Big Brake Kit, BMW Perf. Exhaust, Ferodo 2500's, Titanium shims,135 trunk lip, BMS-PBX Box-Map 3, Castrol RBF600 ,e93 FSB, , f30 Backing Plates,GC Camber Plates, Hankook RS-3's (Track setup)
Appreciate 0
      07-11-2011, 12:28 PM   #4
red-sauerkraut
Brigadier General
red-sauerkraut's Avatar
44
Rep
3,918
Posts

 
Drives: x-car/m-car
Join Date: Oct 2007
Location: northern hemisphere

iTrader: (0)

Bring it to the US, I will buy one!
__________________
LESS LIMIT. MORE SKY.
Appreciate 0
      07-11-2011, 01:33 PM   #5
Double Bubble
Captain
Double Bubble's Avatar
No_Country
6
Rep
684
Posts

 
Drives: E90
Join Date: Mar 2007
Location: States

iTrader: (0)

Interesting marketing video for a "interesting" car.
Appreciate 0
      07-11-2011, 02:18 PM   #6
Zonian22
Private First Class
6
Rep
142
Posts

 
Drives: BMW e92 328i
Join Date: Nov 2006
Location: Miami, FL.

iTrader: (0)

Very cool video!!!
Unfortunately, still very ugly car!!!
__________________
Appreciate 0
      07-11-2011, 03:25 PM   #7
Seneca
New Member
0
Rep
29
Posts

 
Drives: 2001 325i Sport
Join Date: Oct 2005
Location: Sparta, NJ

iTrader: (0)

Still. . . .what's the word? Oh yeah, FUGLY.
Appreciate 0
      07-11-2011, 05:57 PM   #8
Leo_328i
Private
1
Rep
55
Posts

 
Drives: E36 328i Sport, E30 318iS, E24
Join Date: Mar 2010
Location: Melbourne, Australia

iTrader: (0)

Cool video but the music wasn't that great.
Appreciate 0
      07-11-2011, 07:40 PM   #9
Yogijet
Lieutenant
British Virgin Islands
6
Rep
578
Posts

 
Drives: 2009 BMW 135i, Jet Black
Join Date: May 2010
Location: Palms Valley

iTrader: (0)

very very cool.
__________________

BMW Performance Exhaust, Michelin Pilot Supersports F-225/40, R-255/35, BMW Performance Suspension, BMW Performance black kidneys, Quaife LSD, M3 rear sub-f bushings, M3 front control arm, rear guide rod and rear upper link kits, BMW Performance cross-drilled/slotted rotors, AFE Cold Air Intake.
Appreciate 0
      07-12-2011, 07:10 AM   #10
Fidiman
Lieutenant
Fidiman's Avatar
France
12
Rep
401
Posts

 
Drives: BMW 120d e82 M Sportpaket
Join Date: Mar 2011
Location: France

iTrader: (0)

Garage List
2010 120d E82  [0.00]
It looks better with xenon lights, but I still prefer the E81/87 one ... :/
Appreciate 0
      07-12-2011, 08:06 PM   #11
Bdh821
Major
16
Rep
1,261
Posts

 
Drives: 2011 335i xdrive, 2012 Z06
Join Date: Feb 2008
Location: MA

iTrader: (3)

Send a message via AIM to Bdh821
This car is sooooooo ugly!!!! The 1 series is ruined
Appreciate 0
Post Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


All times are GMT -5. The time now is 08:37 AM.




1addicts
Powered by vBulletin® Version 3.7.0
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
1Addicts.com, BIMMERPOST.com, E90Post.com, F30Post.com, M3Post.com, ZPost.com, 5Post.com, 6Post.com, 7Post.com, XBimmers.com logo and trademark are properties of BIMMERPOST