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      01-06-2009, 09:26 PM   #1
JSpira
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Is BMW changing direction AGAIN in the U.S.?

A Wall Street Journal article quotes BMW NA CEO Jim O'Donnell as saying the U.S. "will be the growth engine of the future. This is where we will continue to focus our efforts." The Journal's Kate Linebaugh (indirectly quoting O'Donnell) wrote that "BMW expects to gain share after it launches the new 1 Series small car in the U.S., a type of vehicle it hadn't offered previously"—apparently unaware that the 1 Series has been sold in the U.S. for quite some time. As of the end of November—the last period for which BMW reported sales—BMW NA had sold over 11,000 1 Series vehicles in the U.S.

The article seems to contradict September's reports that BMW would lower its sales volume in North America and reduce its allocation by 10%, or about 44,000 vehicles a year. In several interviews at that time, Jim O'Donnell told reporters that a fewer-sales strategy would be part of his presentation to BMW AG management in Munich in January 2009.—Jonathan Spira

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      01-07-2009, 03:35 PM   #2
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      01-07-2009, 08:20 PM   #3
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So the head of operations in NA says his division will be the driver for BMW overall? Shocking!
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      01-07-2009, 08:55 PM   #4
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The 1 Series coupe and convertible have only been available in North America for less than a year. The article probably meant the 1 Series 3-door hatchback which sells like cupcakes in Europe and is the smallest 1 Series.

If Mazda and Toyota can sell 3-door hatchbacks in NA I don't see why BMW could not do the same with their elegant little 1 Series.
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      01-07-2009, 09:04 PM   #5
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Quote:
Originally Posted by pmeloche View Post
The 1 Series coupe and convertible have only been available in North America for less than a year. The article probably meant the 1 Series 3-door hatchback which sells like cupcakes in Europe and is the smallest 1 Series.
No, it didn't. That model is not slated to come over here (unfortunately).
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      01-07-2009, 09:05 PM   #6
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Quote:
Originally Posted by jaiman View Post
So the head of operations in NA says his division will be the driver for BMW overall? Shocking!
Yes, if you read what he said earlier.
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      01-15-2009, 08:47 PM   #7
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This sounds good.
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      01-16-2009, 04:22 AM   #8
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bring the 1 series hatchbacks here....better yet make them diesel!! A German commuter car with good fuel economy will sell!! I like the VW Jetta TDI but only b/c it's German and Diesel. It's ugly and the VW badge is blah.
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