[Jason]

BIMMERPOST NEWS

BMW Group U.S. Reports February 2016 Sales

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Woodcliff Lake, NJ – March 1, 2016… Sales of BMW brand vehicles decreased 10.7 percent in February for a total of 22,498 compared to 25,201 vehicles sold in February, 2015. Year-to-date, BMW brand is down 8.2 percent from the same period last year with sales of 40,580 vehicles.

BMW brand sales decrease 7 percent
MINI brand sales decrease 23.7 percent
BMW Motorcycle sales decrease 4 percent

Woodcliff Lake, NJ – March 1, 2016… Sales of BMW brand vehicles decreased 10.7 percent in February for a total of 22,498 compared to 25,201 vehicles sold in February, 2015. Year-to-date, BMW brand is down 8.2 percent from the same period last year with sales of 40,580 vehicles.

Notable vehicle sales include the BMW X1 which increased 60.2 percent, the BMW X3 which increased by 19.5 percent, and the BMW 2 Series which increased by 107.5 percent.

“February showed again the accelerating pace of BMW Sports Activity Vehicles is clearly more than a trend with our X models accounting for 45% of sales this past month,” said Ludwig Willisch, President and CEO, BMW of North America. “With Spring only three weeks away and the travel season on the horizon, the growing success of the 7 Series and the 2 Series also makes us confident there’s more to come.”

BMW Group Sales

In total, the BMW Group in the U.S. (BMW and MINI combined) reported February sales of 25,337 vehicles, a decrease of 12.4 percent from the 28,921 vehicles sold in the same month a year ago. Year-to-date, BMW Group sales are down 8.7 percent from the same period last year with 46,657 vehicles sold.

MINI Brand Sales

For February, MINI USA reports 2,839 automobiles sold, a decrease of 23.7 percent from the 3,720 sold in the same month a year ago. Year-to-date, MINI USA sales are 6,077 vehicles, a 12.5 percent decrease from the same period last year.

BMW Pre-Owned Vehicles

In February, BMW Certified Pre-Owned sold 8,649 vehicles, down 6.0 percent from February
Total BMW Pre-Owned sold 14,887 vehicles in February 2016, a 1.7 percent decrease from February
The Total BMW Pre-Owned cars sold year-to-date were 28,630, a 3.7 percent decrease from the first two months of 2015.

MINI Pre-Owned Vehicles

Sales of MINI NEXT (certified pre-owned) set a record with 1,046 vehicles, up 33.2 percent over February
Total MINI Pre-Owned sales also set a record with 2,231 cars, an increase of 22.1 percent from February 2015.
Total MINI Pre-Owned sales year-to-date were 4,084, an 11.9 percent increase from the first two months of 2015.

[arctic330i]

Wow the i3 sales tanked, really hoping the 2017 range update helps the i sub brand.

[dkhm3]

January/February has been kind of flat for many car brands this year.

i.e. audi, mercedes, cadillac, lexus are all flat, infiniti is down, etc.


http://www.goodcarbadcar.net/

[mnhomes]

Lost me as customer after problems with my 16 f80 and not taking care of me with lots of issues with my f10. Its really a shame they can't get the reliablility up. I really like the cars when they work!

[///M-Furby]

wow. what about M?

[M-Pilot]

Originally Posted by ///M-Furby

wow. what about M?

Each series include their corresponding M car (i.e. 3 series sales include M3 sales as well).

[oolas3]

I think this is a reflection of the stock market being down big in 2016.

[raysspl]

Not too bad of a down period

[TheBry]

Originally Posted by m3m3mr

I think this is a reflection of the stock market being down big in 2016.

Agreed.

And what's with the single-digit purchases of certain cars in the Mini line-up?

[bjcarls]

Originally Posted by dkhm3

January/February has been kind of flat for many car brands this year.

i.e. audi, mercedes, cadillac, lexus are all flat, infiniti is down, etc.


http://www.goodcarbadcar.net/

Yes but BMW is way beyond that trend with Feb results, they also have a very weak 2016 lineup with nothing new. They will get trounced this year by MB.

[dkhm3]

Originally Posted by bjcarls

Yes but BMW is way beyond that trend with Feb results, they also have a very weak 2016 lineup with nothing new. They will get trounced this year by MB.

mb will be strong this year for sure.

[doccyber]

I have asked this before and am asking again, since I have never gotten an answer.

Is there a way to get the break down by the model and not just the series? I.e. 335 v 328 v 320?

Thanks a bunch if anybody knows the answer.

[cc3]

Too many average cars in range. Paying the price for trying to be in every niche instead of producing exceptional cars but fewer versions. Design is also an issue. I have a couple of friends who are going back to MB after a 5/10 year break

[keanu1]

If They don't change Their design language inside and outside , don't SEE a bright future FOR bmw. Nothing new on Their lineup and Their interiors Look ten years old.

[atopa2002]

Design ,design,design.
Bmw recent design is too safe.
I saw the gle coupe yesterday, it's screams look at me, 90% of buyers don't care about how it drives compared to X6.

[fecurtis]

Looking forward to hearing from the armchair analyst about how this will cause BMW to go bankrupt in 3 months.

[fecurtis]

Originally Posted by arctic330i

Wow the i3 sales tanked, really hoping the 2017 range update helps the i sub brand.

Cheap gas will do that.

[Chihuahua]

Originally Posted by TheBry

Agreed.

And what's with the single-digit purchases of certain cars in the Mini line-up?

LOL I noticed the same thing. I can already see the for sale ad:

"For sale - Mini Cooper Clubman, 33K miles, all options, one of only 2 sold in February 2015!"

[///S65]

Yes BMW thats the way to go! Putting more M badges in 228d will solve the problem!

[mkoesel]

Originally Posted by TheBry

And what's with the single-digit purchases of certain cars in the Mini line-up?

The coupe and roadster were discontinued long ago but remain on the chart because some have lingered around on dealer lots.

The convertible is transitioning from the R56 to the F56. They wound production of the older model down early leading up to the new one's release.

The Paceman is a strange thing that makes little sense. A coupe-ish SUV like an X4 is one thing, but a two-door SUV in today's world should have been rethought. I suspect a new Paceman, if it exists, will be more like an X4/X6 type of vehicle. Which is to say, still not high volume and not something I'd ever consider, but some people apparently do.

[PawnStar]

So the 'brand new' 7 series in February barely edged out the 8 year old predecessor and got trounced by a 3 year old MB S class almost 2.5 to 1.

I got a few quotes for a 750xi in Dec and again in Feb, and there were no inventory or production constraints, order what you want, ~ 6 weeks for delivery.

[shanecarmaster1]

Whew. I'm not about to be an armchair analyst, but boy do BMW's cars bore me, and the sales show it. I think every model could merit a complex case about why it hasn't sold except the new 7 - that's simply pathetic. Its a shame. It JUST started production and it already looks like it has been out for 10 years, neon club lighting aside. Make something to drool over.