[Jason]

BIMMERPOST NEWS

Is This the BMW 1 Series Sedan Revealed?

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July 17, 2016

Beijing. The BMW Group and BMW Brilliance Automotive Ltd. (BBA) will further explore the premium compact segment in China with the BMW 1 Series Sedan – the first compact sports sedan under the BMW brand. This makes BBA's product range in the compact class even more comprehensive with premium entry-level cars covering segments of the Active Tourer, Sports Activity Vehicle, and Sports Sedan, attracting new customer groups to become premium car owners. The premium compact car segment is the fastest growing segment worldwide and in China.

The BMW 1 Series Sedan is the most sporty and emotional sedan in segment. It is an exclusive model tailored and aligned to the needs of Chinese customers, solely produced and specifically sold in China. The development and testing of the new car was taken place in the BMW headquarters with the involvement of Chinese engineers. The new car also performed intensive road tests in respect to different circumstances of road conditions and climate situations on different terrains in China. With the BMW 1 Series Sedan, BMW engineers have made a lot of specific fine-tuning and improvements according to the Chinese customers' habits and vehicle-use environment.

The BMW 1 Series Sedan is originated from the concept car BMW Concept Compact Sedan, which made its world premiere at Guangzhou Motor Show 2015. As a model ready for production, the BMW 1 Series Sedan maintains design elements of the concept car, including BMW's typical body proportion. The BMW 1 Series Sedan is instantly recognisable as a BMW. It has a concise BMW face with double kidney grille as well as LED double round headlamps and brand emblem in a very present, sporty and modern interpretation. The characteristic BMW design language is also shown in the sporty, emotional and modern-looking silhouette with Hofmeister kink.

The BMW 1 Series Sedan is the latest proof of BMW Group’s strength in innovation and is superior in terms of connectivity. Its comprehensive BMW ConnectedDrive technologies provide all customers unparalleled convenience, rich infotainment, and significantly enhanced safety. The latest powerful and technology-leading engines with hi-tech electronic technology from BMW are produced at the new local engine plant in Shenyang and guarantee unparalleled driving pleasure.

After the successful launch of the BMW X1 and the BMW 2 Series Active Tourer, the BMW 1 Series Sedan is added to the model range, which now comprises five locally-produced BMW model series in China. With that BMW offers even more attractive entry-level models for its customers. This will further help to expand the company’s product substance and competitive advantage.

Compare this to the Concept Compact Sedan, upon which the production BMW 1 Series sedan is based.









Updated 9/3/16 with the first real life images:

[Karman]

Too bad it'll be FWD or AWD no rwd

[Apollo_1092]

Those are some really nice lines/angles. Too bad it's only going to one market. I think that would do well in general. Curious to see the power numbers and if they'll decide to make any m rendition of it.

[spuntyb]

Originally Posted by Karman

Too bad it'll be FWD or AWD no rwd

This is for people looking at something like an A3 which is also FWD. More to the point, very few people buying a 1 series sedan will care which wheels are driven.

At least that's my take.

[AKRAPOVICOWNS]

Originally Posted by Apollo_1092

Those are some really nice lines/angles. Too bad it's only going to one market. I think that would do well in general. Curious to see the power numbers and if they'll decide to make any m rendition of it.

It's has been said, that it could actually reach other markets.

An M version would make sense, as there are cars such as the RS3 sedan and CLA AMG.
But I think they might save that for the 2er GC.

[Paul-Bracq-BMW]

The official end of an era for BMW: RWD sedans.

[TunedM2C]

I feel like we're missing the usual 20+ picture overload from every angle?

[Turkish Pickle]

I'm curious to see the rear end-regardless, cheap luxury cars will sell like hotcakes in Turkey (as they already do)...

So I see the success but not the reason for fwd.

[phoenixbmwlife]

Please no FWD M. Please BMW don't do it.

[Turkish Pickle]

and I gotta say, the Merc CLA for example is #1 common car on wealthy college campuses in turkey, followed by the F30 or the F36. Since theres a price difference between a 3er and a CLA people get the CLA; asically what im trying to say is SELL THIS ON OTHER MARKETS TOO BMW

[yousefnjr]

Originally Posted by Jason

BMW engineers have made a lot of specific fine-tuning and improvements according to the Chinese customers' habits

Parking assist confirmed

[scoobysaurus]

Originally Posted by PhoenixWolf

Please no FWD M. Please BMW don't do it.

Who would've thought the next M1 could potentially be a FWD subcompact sedan

[pikkagtr]

Originally Posted by scoobysaurus

Who would've thought the next M1 could potentially be a FWD subcompact sedan

if it beats the Renault and Civic Type R I'd def consider it for a daily alternative

[jpics80]

I like it!

[emulajavi]

Hood Line in the wrong place

[Ghetto2315]

Huge mistake for BMW if this is not brought to the US market to combat the CLA and A3. "YUUUUUGE" - Donald Trump

[goj]

It's better looking than the Audi and merc

[ORIGIN M.]

Maybe Scott26/27 will post some more value added content.

[Jadar]

Originally Posted by spuntyb

This is for people looking at something like an A3 which is also FWD. More to the point, very few people buying a 1 series sedan will care which wheels are driven.

At least that's my take.

Exactly! Sell the shit out of it because I guarantee it will sell and it will outsell the 3 series and BMW has ZERO excuses to hand over extra beans to the M division to make better fukin M cars....

Get this shit out already...lets go.....this has high volume large profit margin written all over it.

[Pentium]

Originally Posted by spuntyb

This is for people looking at something like an A3 which is also FWD. More to the point, very few people buying a 1 series sedan will care which wheels are driven.

At least that's my take.

It's the excuse BMW is using to make FWD cars.

[Jadar]

Originally Posted by goj

It's better looking than the Audi and merc

I agree! I'd shops this over that boring as A3 any day. Make a 290-300hp AWD 4 cylinder M VERION. it will sell like a bag of ice in a dessert.

[spuntyb]

Originally Posted by Pentium

It's the excuse BMW is using to make FWD cars.

Pretty much