Quote:
Originally Posted by lawgone
I don't understand what BMW is doing with their brand. They are killing it. If BMW's become just as common as a Honda or Toyota, customers will have a hard time justifying the cost of the 3 series on up. BMW has always been a premium brand but now they are destroying so what, they can be the biggest???
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In the US they aren't so common but in Europe you'll see more BMW's than you'll see Toyotas. People in Europe buying top of the line 760iL's don't appear to give a crap about the guy down the road driving a 116d, why should it be any different in the US?