The 1er has grown to a similar size to that of the previous 3er in internal space. so you will find it only slightly smaller, The good news is you get a five door hatch with real atitude. Subtle when in comfort (4W&Ks) and in sport the power to weight is better then the 3er so you should enjoy the experience.
It will never compete in 'looks' with a 335i, however a F20 in the right colour and fitted with a few BMW performance extras (19" wheels), sills and spoilers can look awesome.
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