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Originally Posted by tuco44
I agree with you. LIke you, bought my first over 40 years ago (1971), and my F30 340i XDrive is my 19th. I do not think BMW has lost its way, but the times and driving conditions have changed over the years; and BMW has had to adapt to such changes. The "hard-edged" enthusiast is a dying breed.
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Agree with your comments. I've also been around BMW from the early 1970's, father had a New Class 2000 Sedan, which introduced me to BMW. Started driving BMWs in the late 70's.
I don't see BMW losing their way, simply changing with the times, legislation and user demands. From my perspective, user choices have never been so good.
Plus we are moving into another era, BMW's focus has to continuously change.