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All these brands seem to ebb and flow as their R&D efforts hit at different times. Honestly the tech across the board isn’t that dissimilar since the barrier to entry to provide higher tech is not as expensive. I think this is why manufacturers are stretching for things like autopilot because there isn’t a lot of innovation going on other than that or pre-collision systems. Headlight technologies are in a new era but America doesn’t allow them.
What high end materials can you ensconce me in other than leather and Alcantara? How do you make driver interfaces more intuitive without dealing with crappy voice recognition or having to look away and use a hand to negotiate?
I think performance and handling has been steadily improving across the board and even Kia Group has real performance cars now.
It’s a difficult time for everyone to try to break out.
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