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Originally Posted by Efthreeoh
BMW can't even replace the Z4 without joining up with Toyota, and you are asking for a supercar?
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Maybe thats also more an issue with wanting to maximize profit more on cost of investing in brand image.
BMW is at this moment very profitable and imho rides along on an image earned in the past. If you look at the current lineup of their high performance models, you can get faster cars for less at the competition.
So imho it may be profitable now, but in 10 or 20 years, that hard earned reputation in the 90's and early 00's will be gone and the generation at that time might think about bmw differently as how we think of it.
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The i3 and i8 took most of the engineering resources for the past several years. Based on sales of the i-series cars, BMW will probably not get that investment back.
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I dont know what they thought when designing the i3 but sure their vision was blurred.... The i3 had to be the large volume model of the 2 but for that it at least has to be somewhat bearable to the eye...