Quote:
Originally Posted by Matski
It's hardly the i8's fault, or even the brands fault, if you can't grasp how it/their products integrate into the market.
|
It's not how they integrate. It's that they are moving away from their primary market toward a different one which is a loss for all of us. They aren't advancing the primary market of sporty cars. They are instead looking to broaden their market to compete with junk like tesla. Im ok with that but the problem is it is at the expense of the sports orientation. BMW used to be the cutting edge in that group. Now they're just another option. Not the outstanding one.