Speaking with Bloomberg News in Santa Monica CA at an event celebrating BMW's centenary, BMW CEO Harold Krueger made several interesting comments about the future of BMW and BMW i.
Mr Krueger identified 3 major drivers or hurdles that help advance adoption of electric vehicles, (1) range, (2) electric infrastructure and (3) pricing. The implication of pointing to these features is that he probably believes the place BMW should be focusing on in the future is in regards to those 3 factors.
He also mentions that Phase 1 for BMW was the creation of BMW i and that now we are entering Phase 2 where the standard BMW portfolio will become electrified as we have seen with the eDrive models joining the X5, 3 series and now 5 series lineups.
Don't forget, even BMW M is now open to electrification, so presumably the entire lineup from top to bottom will see electrification at some point.
Mr Krueger makes the point to say this game is not a sprint but a marathon, so the process of electric adoption will certainly take a long time
Source:
Bloomberg News