[newoldbeemer]

1 series, 2 series - single people with good taste in cars
z series, m2 - rich single people with good taste in cars

3 series - married people who have good taste in cars but wish they were still single
m3, m4 - rich married people who have good taste in cars but wish they were still single

4 series - people who buy into stereotypes about 3 series drivers and try to be more exclusive than them while paying the same amount of money

5 series - business people who value comfort
m5 - rich people who really want a muscle car but want a european badge too

6 series - business people who value exclusivity over looks
m6 - rich business people who value exclusivity over looks

7 series - rich old people who don't have good taste in cars

i3 - person who wants to use the HOV lane and not drive a nissan leaf

i8 - rich person who wants to use the HOV lane and not drive a tesla

x3, x5, x6 - soccer moms and dads who want to not drive a Hondyota

x1 - person who tries to be exclusive by buying the car no one else is buying