Find out the name of the dealer principle, write him a letter stating all the facts and mark it private and confidential.
Every BMW dealer i have known have been customer service mad, so you should get somewhere.
You can also leave them bad feedback on the BMW website.
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Car history:
116i Sport 5 door Crimson Red 2012 -
120i M-Sport 3 Door Le Mans Blue 2009 - 2012
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