Thread: F21 LCI Arrived
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      01-02-2016, 10:13 AM   #20
ovekvam
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Drives: 2021 Galvanic Gold i3S
Join Date: Jun 2012
Location: Bryne, Norway

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Quote:
Originally Posted by pangster View Post
This car (and mine before) were plastered in ///M badges - but there was NO ///M engineering that went into it!! - it was just the body kit.. (which is kind of my point)- BMW's marketing is really screwed up with these cars.. and it HAS cheapened the ///M brand in my opinion.. at least other makes have clearly different lines: Audi has S-Line and R-Line as trim levels with their S and RS performance models distinct etc...
The Audi guys have the same discussion. They don't like the S-badges on non-S-cars.

For me, ///M used to be Motorsport in the old days. Then it was Manual transmission, and now it is just Marketing...
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