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      03-31-2011, 11:11 PM   #75
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Drives: 09 135i, 98 M rdstr
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Quote:
Originally Posted by SCOTT26 View Post
The combined platform matrix which spawns both 1er/3er is a cost effective solution that will allow BMW to increase it's profit margin across the two ranges. BMW can make profit off of the planned expansion for the BMW 1er and 3er portfolio. The principle of the technology , matrix sharing is that no two models will be alike, offering the customer a true BMW in each individual model.
Good to know. Now that is what I like to hear. More room for me to negotiate a good deal. I feel sorry for the sales men sometimes. Suckers.
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