Quote:
Originally Posted by sygazelle
What BMW doesn't do, and the main point of my post that I was not clear about, is let the little blue group dictate their overall product strategy. What they don't do is come here to the F30 forum, read the posts about them losing their way, and decide to abandon their product strategy for less sporty products to attract a broader market.
|
So the question becomes: Is BMW a company that ultimately takes performance car designs and make mass market cars from them? ...or do they end up taking mass market car designs and make performance cars from those?
There is a big difference. What you start with matters...
...and I have nothing against BMW expanding their market - as long as they don't lose their way. All the BMW cars I've owned have been M cars - and that includes an X6M. So yeah - I've bought a BMW SUV (albeit an M variant).
The danger is too much brand dissolution to the point where they simply no longer have the resources or inclination to design true performance vehicles...