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      08-31-2012, 06:01 PM   #14
logiclee
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Drives: BMW 116i
Join Date: Aug 2012
Location: Notts, UK

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Quote:
Originally Posted by Sol01 View Post
sorry but this is rubbish. since when BMW have become a direct VW Golf rival ?
The Golf has been pushing upmarket and the new Golf out next year on the MQB platform will move the Golf even closer to the A3. Some Golf models sell for more money than 1 series and in greater numbers.
Merc have openly stated they want to attract the buyers from the small family car sector which is why the new A class is FWD.
BMW want a share of that segmant, they already have a good FWD footing in the market with the mini brand.

The RWD 1 series sells mainly to those who value driving dynamics over practicality like myself but the market for a well packaged premium FWD hatch is much larger and it's one of the fastest growing sectors in Europe as families down size.

BMW want a chunk of that market, simple.

Cheers
Lee
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