Quote:
Originally Posted by bdardashti
While increased competition may change matters, BMW doesn't need to compete directly with every model/line a competitor has. BMW already has, indirectly and without an official series name, competed with Audi's S models through the N54, M Sport packages (cosmetics), and in some cases as the Z4 and 3er coupe/cabrio the is version of these cars. They certainly don't need to compete with Audi's S line in every single model.
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You are right. But just an example: S4 vs. 335i. The 335i is as good if not better (E90 is already quite old just as N54) than S4. What the S5 has more is exclusivity, and this does change something. Audi S4 does sound/feel better than Audi A4 3.0 TFSI, just as BMW 3 Tii would sound/feel better than 335i. The 335i is a normal 3 Series with a different engine, the S4 has still more changes compared to A4.