Quote:
Originally Posted by jcardenasmzl
I just don't see a market for the US at least...the 228i starts at $32,100 and ok if you want a sedan de 320i starts at $32,800 i think...so my question is how much are they going to charge for the new 1 series sedan? audi a3 starts at 30k and thats a 1.8T engine but the A4 starts at 35.5k thats almost a 6k difference but at BMW it's barely going to be 2-3000 are people really going to buy a 1 series FWD when they know that for 2-3k more they can get a bigger 3 series or a sportier 2 series? Doesn't make any sense to me unless this is going to be offered in Europe where the 1 series hatch starts around 18k pounds and the two series 24k pounds but I dont see a market in the US for the car
|
I think the 320i is a stop gap to try and battle the A3 and CLA on price. They don't have anything in that segment in the US and they couldn't let Audi and Merc take the whole market, so they had to try and do something. Once they have a bonafide competitor in that segment with the new 1 series, they will probably start the 3er at the 328i (soon to be 330i) and drop the 320i.