Quote:
Originally Posted by SCOTT26
M is a sub brand of BMW.
I will talk about M later when I get to the Sub-brands. Right now I am focusing on the core BMW models and how they rank in BMW's current strategy and their importance , especially with new options being added and considered to the segment and why this segment is paramount to BMW.
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Scott - has BMW seen what Ford is doing with the new Focus? Seems like Ford has stollen your premium luxury idea.
The new Focus has: lane assistance, speed limit sign reading, auto braking. navi, basically everything except a HUD system. Too bad the interior looks like dog doo-do.
Dackel