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Why does everyone automatically assume that cost cutting automatically means lowering quality?
It could mean renegotiating terms with suppliers to get better pricing for the same materials, improving logistics to save on transportation costs, etc.
Besides, according to the article (which honestly doesn't provide much info and is fairly vague), he's upset with the high costs that the Mini brand and the upcoming 1 Series are incurring, so if anything, cost cutting would start there. Nothing mentioned about BMW's margins or anything (aside from the 1 Series development, which is based off the Mini platform).
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