Quote:
Originally Posted by FFPM
so whats the demographic it was targeted at? I'm 31, a dentist, just married and caucasian if that matters(???) it still does not hide the fact this car is just wrong. A 15year old 3 ser has a better desing than this car.
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Old enough and intelligent enough then you would have thought to have a sensible discussion.
I'm a 29 year old software developer/project manager. There's your target market; young, active, creative. People in design & technology, young execs, junior middle managers.
I took part in a focus group for BMW earlier this year and it was clear this was a market in which BMW was under represented, with most of the people there being 45+ 3/5/X drivers. I.e your average dentist is well catered for elsewhere in the BMW range.
The folks at BMW, armed with a hell of lot more knowledge and understanding about marketing cars than you, have produced a car to fit the data they were seeing about who they were and were not selling cars to.
Stick to your X3, am i on that forum slagging that car off? No.