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Manufacturers will turn to development of supercars, or enter into sports car series to encourage engineers and designers to join their team. That is why Toyota entered formula one. Their market group at the time was mid to late 40s! With bringing in young talent, they could then put a new energy into their products and attract a younger age group.
Since BMW is doing very well with their current engeneering designs and practicalities, there is no need to spend the money to showcase their talents currently and attract talent that is already there.
Besides, there is a huge trend towards saving the environment through electric vehicles in saving us from ourselves with self driving cars… Barf barf barf.
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