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      01-26-2011, 03:15 PM   #19
SCOTT26
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Drives: A big F-off German Truck.
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Seriously Scott, wtf is going on at BMW? No offense, but damn...
If anything BMW are adapting to their original strategy.
Independence just does not flow through the companies philosophy but it is present in everything BMW puts it's ideas to.
innovation , marketing.
BMW are the market leader in reduction of vehicle emissions.
BMW is the worlds no1 Premium manufacturer.
BMW is the segment leader in nearly every segment it is present in.
BMW showcase an individuality in product and design independence.

But most importantly BMW connect with the enthusiast driver whilst others try and fail.

As I have mentioned before the key segments to look for growth is the UKL/CITY/MINI , Premium Compact and Premium Entry. BMW have invested to make sure that their products in these segments are not only individual but also desirable. Within these segments are all-important sectors which BMW is not present in. By aligning BMW with MINI the two can co-exist and become cost-effective to introduce a choice of variants across the two brands. By the end of this decade - the combined MINI and BMW FWD series are projected to show sales of 800,000 units helping BMW meet it's 2 million units in 2020.

The GT is BMW's answer to the large slice of the MPV segment in europe where the passenger is more important. BMW did not want a Van with an all-round glasshouse they wanted something that offers a spacious interior and great flexibility but in a car-like dynamic shape. A car that will offer mainstream volume competitors a very difficult time in the market. Especially for customers who want a more premium choice when choosing a car of this type.
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The M850i is evidence that BMW have got their mojo back when it comes to dynamic sports cars...
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