BMWNA probably figures that there are not that many people who would pay close to M2 money for a hot hatch. The only car segment that's selling well in the US is SAV's and SUV's.
Base price for a M140i xDrive is 49.400 euros before any options.
German prices for the 1er...
https://www.bmw.de/dam/brandBM/marke...5609872002.pdf