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That is a much better direction but making a bmw version of the ford c max does not seem to be an ideal solution either.
Create an e46 or even e36 with electric power and watch both money and fans flow in. Not a c max, city car, or whatever other crap your hipster focus groups are steering you incorrectly with. A usable small sedan with electric power and mainstream appeal and its game set match. But bmw marketing doesn't ever seem to grasp the obvious. Tesla is already there although bmw could certainly do it better from a packaging and styling standpoint.
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Nice cars
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