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      03-31-2011, 06:33 PM   #74
SCOTT26
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The overall look of the headlights is to give the impression of being intricate , valuable and premium. The headlights actually give the impression of a camera lense.

The new BMW 1er Sporthatch signifies a move to expand the idea of premium in a compact car. The new BMW 1er Sporthatch will launch with a range of firsts for it's segment it will also offer luxury segment options to the customer.

The new 1er Sporthatch begins BMW's key assault on the important segments this decade. And will see a range of models combine with the standard 3/5dr Sporthatch and Coupe and Cabrio to expand the portfolio allowing BMW to increase it's profit margin with the 1er.

The combined platform matrix which spawns both 1er/3er is a cost effective solution that will allow BMW to increase it's profit margin across the two ranges. BMW can make profit off of the planned expansion for the BMW 1er and 3er portfolio. The principle of the technology , matrix sharing is that no two models will be alike, offering the customer a true BMW in each individual model.
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The M850i is evidence that BMW have got their mojo back when it comes to dynamic sports cars...
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