Quote:
Originally Posted by Law
I agree but I'll add that it's not even about lacking exclusivity, it's about brand dilution.
"M" has been relegated to nothing more than a trim level.
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Theyre smart.. theyre cashing in on the M branding
They figure the lower volume guys who buy the true M cars will do it anyway
They figure the M badging will help sell mid-tier products and they sort of do and thats where the $$$ is