[QUOTE=Kiwi;17144991]
Quote:
Originally Posted by RMech
Hi Kiwi,
I guess we are all different, so some care deeply what others think, while others couldn't care less. I think in actual fact a lot of people do buy a bmw as a status symbol, and although I like to think that I am not like that, I did feel that it helped to add credibility to my business (as a small business owner). The marketing people always want to protect the perceived value of a brand while still selling to the largest market possible. I guess that the 116i is the M Sport entry, while the M135i is the pinnacle, and bmw offer a suitable range to try to meet the needs of all. I just wanted to spell it out for other considering the 116i, that it certainly worth considering, as there doesn't seem to be a lot of support for it on the forum (Probably because if you say you are impressed, then you are accused of being delusional ha ha).[/QUOT]
I've had clients say your business must be going well owning a BMW and signed the contract. 99.9% wouldn't even know my BMW is a 116i M Sport which I totally enjoy driving and being a cheaper BMW I don't need to look after it to much. My time can be spent on other more fun activities.
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I think we probably have a similar perspective. Generally I don't give a damn what I look like, however the impression that people get from you in the business world can directly impact upon your level of success, and consequently a BMW arguably has added value. Funnily enough one of my suppliers just brought a much more expensive one than me, which made me feel much more sensible for not spending as much as him ha ha.