[JonF1982]

All the F20 haters are missing the point. The target market.

BMW would not invest millions into a new model without a pretty solid amount of market research that suggests the car will have a strong market to sell to.

BMW probably wasn’t making this car with your demographic in mind. Especially if you're in North America, you're not even getting this car, so don't worry about it! Just as I'm not sat here worried about what the latest GM oversized, overpowered gas guzzling pick up truck is going look like....

I walked into the show room, saw an F20 sport sat there in crimson red and thought wow! So I bought one. The car is absolutely perfect for me and to my eyes, its a stunning looking car.

Well done BMW.