View Single Post
      07-14-2011, 01:45 PM   #17
Vanos1
Vanos1 -contact me for Servicing and Repairs (Mids
England
0
Rep
10
Posts

Drives: BMW
Join Date: May 2011
Location: Midlands

iTrader: (0)

Quote:
Originally Posted by formula M View Post


BMW doesn't understand that you bring out the halo car first, then allow people to buy into that idea, even if their car isn't a M model. It sets the tone for ownership. (ie: Brand Marketing)

People buy a normal Mustangs, because the insurance is way cheaper, then over time, upgrade their cars to look & feel like the GT.


Example:
If BMW would 've came out with a F20 M.. which undoubtedly would be all over the Mags tearing sh!t up. ...THEN people will buy into the 1 series in the States, because they have seen the Halo car. And even if they cannot afford that trim level, it gives them more safety knowing their car still has a look-alike brother that can play with Vettes.

You'd have young adults in line to buy these new 1 series.



BMW brings out the 116i, 120d with such un-inspiring features, & even less about the ultimate driving the machine.
Yeah cos like BMW need to learn from Chevrolet and Ford!! lol
Which company got bailed out due to going bankrupt?!

More blue sky thinking?
Appreciate 0