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IMHO BMW lost it's way by confusing themselves. First and foremost they have way too many gizmos in new BMW, tech this and tech that, most of it is just useless shite.
Then they try to go luxury instead of sporty and soften the ride but the interiors are not even CLOSE to Audi or the newer Mercedes. So now they are lost, not a leader at anything.
They need to at least sub out the M sedans and Coupes with a M-Raw or something that strips out a lot of shite and offers true handling and fun factor.
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