View Single Post
      04-03-2008, 07:28 AM   #18
gbridger
BF Founder
4
Rep
38
Posts

Drives: E46 or E28
Join Date: May 2005
Location: USA

iTrader: (0)

To me these are the key quotes:

Quote:
Q: But the original tii was much more than a cosmetic equipment package…

A: ‘True. On the other hand, the 135i already plays kind of a tii role within the 1series.’
So one could gather it will likely be mostly cosmetic based on that answer.

Quote:
Q: Isn’t the danger that the tii suffix could be seen as just decorative? CAR thinks there should be substance to back up the badge…

A: ‘I don´t disagree. But we need a bit more time - to define the evolution of the tii theme and to physically develop it.’
And here one could gather that the "tii" branding will develop as they produce product plans that take it into account (ie the next generation 1 and 3).
Appreciate 0