Quote:
Originally Posted by zenmaster
Hmmmm, that makes no sense.
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There are maybe a million potential EV customers in the US. Total EV sales are 0.4% of car sales. The other 99.6% of car sales are gas powered. Meaning 200 mm potential customers. I don't see bmw leaving anything on the table. They've put a huge portion of research and marketinget budiet towards a statistically insignificant portion of potential sales. Bad management. Tesla is a tiny niche company. It can go after the niche market. If bmw wanted that market, they shold have just bought tesla, rebranded it, stuck some bmw wheels, bodies, roundels, interiors on it, and called it a day. But even that's worthless because the value of tesla is super high from speculators.