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They barely show the front end in the video.
The headlight design has a definite square influence in overall shape and the included ring design. The angle of upper led strip where it meets the bumper is out of place on a fluid design.
Net effect of the new model is "soft" and quirky.
I'm sure the sedan will feature a much different front end to differentiate it from the new 1 series.
Just an opinion, but I think the current designers and bosses at BMW are trying too hard to be different and have adopted a poor styling direction. Different does not have to be disappointing.
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