Quote:
Originally Posted by RickFLM4
... and in doing so communicate their brand and products have been crap... "Sorry if you bought one previously, but this time we really, really mean it when we say we are better."
Obviously they don't want to cannibalize Caddy sales, but that is the brand that could get away with this marketing approach. Comparing a Caddy to a premium luxury brand in this way makes some sense. A Chevy, not so much.
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I mean they did have some negative PR from the bankruptcy and the ignition switch fiasco so in a way, that is pretty much what they're saying.