Quote:
Originally Posted by lawgone
I don't understand what BMW is doing with their brand. They are killing it. If BMW's become just as common as a Honda or Toyota, customers will have a hard time justifying the cost of the 3 series on up. BMW has always been a premium brand but now they are destroying so what, they can be the biggest??? Horrible, horrible decision by the executives there. Seriously, when people start looking at a small BMW and thinking, "Oh, that probably cost about $30,000" then why am I going to pay $50,000 for my 3er??? I don't want to have to explain all the upgrades...it should be readily apparent.
|
So what are you worried about here? That people won't know how much money you spent on your car? Seriously, if you don't believe there is enough of a difference between a 328iX and the new FWD 1-er models -- other than it's perceived cost to other people -- then you probably don't understand what BMW is doing at all.