"In the autumn of 1990, BMW Motorsport GmbH offered the first “Z1 adventure tour” to the south of France, comprising an all-inclusive experience that would be enjoyed “with kindred spirits and in the most exclusive style”: three days in the south of France, a flight in a helicopter, powering around the Paul Ricard grand prix circuit near Marseilles with a chance for participants to hone their driving skills, staying in smart sport hotels. The total price of DM 3,500 even included the Z1 that was provided for the event."
That would have been great.