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      08-06-2012, 11:55 AM   #12
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Quote:
Originally Posted by SCOTT26 View Post
Revolutionary in terms for BMW. FWD is revolutionary for BMW.
Packaging in the CST is also revolutionary for a BMW.

Sales Volume? You are possibly looking at what could become BMW's best or one of their best selling models , this concept for BMW is the most demanded in europe , a BMW for large family units.
BMW can now increase MINI profits due to the platform, technology, drivetrain sharing with MINI which will see BMW's profit margin increase by a considerable margin.

Direct rival for the Mercedes-Benz B-Klasse which is enjoying huge success in Europe at the current time.
Audi now scared at the prospect of this growing market for premium space vehicles and are developing an A3 vario based on the VW Touran .

I thought the whole idea of luxury and premium is for exclusivity. Pushing volume and diluting the brand in the name of increasing profits, while following the sheeple, sounds like Accountants are running the show. You can see where that got GM, Chrysler, etc.

Brand is all about the product, and last I seen FWD cars are not "Ultimate Driving Machines", which is supposedly all BMW builds according to their ads. So, what will BMW's new slogan be...
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