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Originally Posted by Efthreeoh
I'm sorry but I have to rant a bit here. I'm sick and tired of this Ivy League business axiom that the duty of a company is to its share holders. I think this is just utter fucking bullshit, and has screwed up more perfectly good well-run companies than any economic downturn cycle. Any businesses first and foremost "duty" is to its Customers, not share holders. If a company holds true to its customers, the stock price will reflect it.
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Your new name is Jerry McGuire
I don't disagree that a company can do both. The thing is, BMW may still be doing that. It's just directed at a different customer than those on this forum because there are more of them than us. They are upholding their duty to their largest customer base.
M focuses more on us (whether they get it right or wrong is debatable) but BMW itself focuses on the mass market.
Just to be clear, I wish the focus wasn't shifting too. All I'm saying is that it isn't surprising, isn't necessarily a poor business move and isn't isolated to BMW. It's the law of supply and demand.