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Classic cycle:
1. Build amazing product for small audience.
2. Small audience adopts heavily and attracts attention.
3. Broad audience adopts but whines about the very qualities that make product amazing.
4. Focus group amazing product and destroy it.
5. Broad audience goes mad. Small audience walks away.
6. Broad audience realizes everyone has said product and it's neither good nor cool.
7. Broad audience walks away. Company in crisis.
8. Company recovers with return to step 1 or fails.
We're somewhere around 5 is my guess.
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