What a genius product. So you just spent tens of thousands lifting your pickup or 4x4 and putting on big tires, brush guards and all these off-road accessories. But now you're afraid you look like a poser because it's too clean and shiny?
Problem solved! This makes you look like less of a poser...while of course actually making you an even bigger poser than you ever were
https://www.theguardian.com/science/2005/jun/14/uknews
"It could be the ultimate accessory for the 4x4-driving city dweller: spray-on mud. A few squirts and neighbours will think you spent the weekend hurtling along muddy lanes looking for a country retreat, rather than sitting in traffic on the way to drop the kids off before your yoga class."