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      09-28-2017, 08:59 AM   #119
mkoesel
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Drives: No BMW for now
Join Date: Jun 2006
Location: Canton, MI

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Quote:
Originally Posted by matbl View Post
That's why I think the i sub brand is the wrong way to go, just bring electric versions of the standard lineup.
They are doing both.

Some of you folks in Scandinavia seem to be rather influenced by the movement in your region toward EV adoption and lack a global perspective. The rest of the world is not moving to a pure electric future at the rate some of your countries are. BMW is taking a measured approach just as any other automaker is. In fact, as SCOTT mentions, by the numbers, BMW is at the forefront.

I do agree that BMW's message is a bit confounding at the moment, especially given the recent comments from officials that the electric Gxx series vehicles will fall under the i brand. But we'll see in time what this means. The electric 3 and X3 are due in the next couple years.
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