Quote:
Originally Posted by matbl
That's why I think the i sub brand is the wrong way to go, just bring electric versions of the standard lineup.
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They are doing both.
Some of you folks in Scandinavia seem to be rather influenced by the movement in your region toward EV adoption and lack a global perspective. The rest of the world is not moving to a pure electric future at the rate some of your countries are. BMW is taking a measured approach just as any other automaker is. In fact, as SCOTT mentions, by the numbers, BMW is at the forefront.
I do agree that BMW's message is a bit confounding at the moment, especially given the recent comments from officials that the electric Gxx series vehicles will fall under the i brand. But we'll see in time what this means. The electric 3 and X3 are due in the next couple years.