I do not see anything bad in BMW's attempt to create a FWD compact car.
For example, besides the creating sporty and comfortable cars Alpina has another business - wine production.
It is not bad if BMW follows similar way - creating sporty cars they will have another business in the mass segment of compact cars.
But... in fact I don't like the design of this compact BMW. Volvo V40 is better- its design is much sportier, the interior is much nicer.