View Single Post
      08-11-2012, 08:47 AM   #4
SpokenHands
Certified Car Nut
SpokenHands's Avatar
United Kingdom
19
Rep
371
Posts

 
Drives: Maserati GT + 640d GC + 116i
Join Date: Jan 2010
Location: Warwickshire, England

iTrader: (0)

Garage List
Poor design selling like hot cakes.

Haha. In case the irony is lost on anyone, the report says:
"One of the growth drivers in the first seven months was the BMW 1 Series 5-door Hatch with 103,160 units sold, an increase of 56.9% over the same period last year (prev. yr. 65,728)

BMW is playing the marketing game well. Strong product, improved finance options, robust residuals, excellent cost and margin management. No surprise it is taking sales away from the mid and mini segment in some markets like the UK, parts of Europe nd Asia to grow the premium mini segment where it is well positioned to maximise share and profit, as evidenced by its annual report.